The Avocado: A Fruit That Makes Its Own Rules

Acclaimed by nutritionists, gastronomes, and market gardeners alike, the avocado has become a flagship product for European consumers. France particularly favors this flavorful and reputedly healthy fruit, which originated in Mexico. How does production manage to keep pace with the frantic global consumption, equivalent to 100 kilograms per second worldwide? What does the hidden side of this lucrative market look like, a market that fuels drug traffickers, consumes some 500 billion liters of water annually, and leads to the destruction of entire forests?

In the Press

Le Parisien on Sunday, January 15, 2017, praised a film about the fruit’s production with a four-star review, calling it “staggering.”

Ratings

Broadcast on Sunday, January 15, 2017, on France 5, the documentary attracted 932,000 viewers, representing a 3.5% audience share, placing the channel in fifth position.